We build the opposite of social media — a product ecosystem that helps people make and keep real friends. No ads. No bots. No algorithm.
Social media is optimized for time on app, not time with friends. The result is a public-health crisis the existing platforms are structurally unable to fix.
Three rules we will never break.
We will never sell your attention. Our customers are the people who run events and communities, not advertisers.
Every account is a real person, verified. Synthetic engagement has no place in a network meant for friendship.
You choose what to see. Not a model trained to keep you scrolling. There is no infinite feed. There never will be.
Find friends. Keep friends. Connect with friends. Each product stands on its own and shares the same encrypted, ad-free foundation.
QR-code matchmaking at events and in communities. Turns any room into a place to meet someone worth meeting in person.
Learn moreA library and toolkit for people climbing out of isolation. Articles, assessments, and pathways tailored to where someone actually is.
Learn moreA friendship relationship manager. Like a CRM, but the only revenue is your friendship. Knows who you are due to check in with.
Learn moreThe only social network in our stack. Friends only. Encrypted by default. No discover tab. The product is the network, not you.
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Pete and Johan’s book — published March 2026 — sits behind everything we are building. It is the field guide for why friendship is infrastructure, why loneliness is killing us and why the platforms we have today cannot fix what they broke.
Available in hardcover, paperback, and Kindle on Amazon.
The U.S. Surgeon General issued an advisory on isolation. The WHO declared loneliness a global threat.
Mid-market HR teams now pay for retention and engagement that survives remote work.
What used to require an algorithm team now fits in one model call. The hard part is the philosophy, not the math.
